July 11, 2017 4:03
by ABIGAIL DAWSON
The Institute of Public Accountants (IPA) has rebranded with a new logo to better align with small businesses and lift its market presence.
Catherine Cleary, general manager of marketing at IPA, told Mumbrella the brand refresh was conducted to raise the institute’s profile, share more insights and represent its “recalibrated vision”.
Created by Bastion Effect the new logo signifies “the power of three” which is flexibility in marketing approaches, small business clients and IPA’s business, Cleary said.
“We believe the logo represents who we are warm, open, full of integrity, knowledgeable, confident , self-assured and wise,” she said.
In a statement Cleary said: “Our brand is not just a change of logo. It is about what we say and how we say it; the language we use and the way we engage with our members, colleagues and external stakeholders.
“It is also about having the conviction of not only what we do but why we do it and for the IPA Group that is to improve the quality of life of small business; this is something our members have a strong affinity with.”
When asked if Alex Malley’s CPA scandal had damaged the reputation of accounting, Cleary declined to comment.
The rebrand has been accompanied by two three minute profile videos of IPA accountants Debra Anderson and Daniel Moore.
The videos aim to show customers IPA’s accountant’s aren’t always “typical accountants”.
Moore shares his passion for motorbikes throughout the video while Anderson shares her passion for small businesses and being a single mum.
来源:扬子晚报
2017年6月9日,由澳大利亚公共会计师协会(以下简称“IPA AU”)和上海田耘管理咨询有限公司(以下简称“田耘咨询”)主办,由蚂蚁创客空间协办的《上海小微科创企业发展现状调研报告》(以下简称“白皮书”)新闻发布会在上海浦东张江蚂蚁创客空间召开。IPA AU全球执行总裁安德鲁·康威先生、主席达米安.穆尔先生、代理主席托尼.麦卡廷先生、国际教育经理兼中国区首席代表陈荣女士;上海团市委兼职副书记、沪江联合创始人、蚂蚁计划发起人于杰书记;田耘咨询创始人及合伙人崔皓丹先生,来自IPA AU、田耘咨询、蚂蚁创客空间相关人员,以及教育行业、小微科创企业代表等近60人出席了本次发布会,以白皮书的发布为切入点,热议上海小微科创企业的发展痛点、相关政策变化,探讨未来创新举措。
图一:与会领导合影
图二:田耘咨询的创始人及合伙人崔皓丹先生发言
IPA AU全球执行总裁安德鲁·康威先生在随后的发言中强调了研究对于推动中小企业发展政策变革的重要性。他表示,很高兴能与田耘咨询一起在上海推出这份白皮书。通常,小企业政策的支持者往往都依赖主观判断和经验,但是当我们开始推动白皮书调研的时候,有一种感觉驱动我们,即必须收集一系列证据,从而为政策建议提供理论依据。不一定所有的提议都会被采纳,但我们提供了 “与政策对话”,将观点引入公共政策的辩论中。促进持续探讨至关重要,可以确保当小企业的关键利益相关者与小企业家提出见解时,可得到行业与相应的证据支持,并在旨在促进小企业生产力提高的平台上发声。安德鲁先生举例说,技术与创新要努力赶上潮流,拥抱变化,朝着正确的方向前进,这与冲浪者需要自我调整以适应浪潮大相径庭,我们现在面临的挑战是拥抱变革。安德鲁先生表示,感谢田耘咨询的调研团队,期待以这样的小企业白皮书框架继续进行合作,为小微科创企业的成长与繁荣作出努力。
图三:IPA AU全球执行总裁安德鲁·康威先生发言
图四:上海团市委兼职副书记、沪江联合创始人、蚂蚁计划发起人于杰书记发言
4月11日下午,澳大利亚公共会计师协会集团国际教育经理兼中国首席代表陈荣女士一行访问了省注协,省注协秘书长易德鹤,副秘书长郭正苏、刘健、唐琳,秘书长助理杜船会见了陈荣一行,考培部、综合部等相关部室负责人参加了座谈会。
易德鹤秘书长代表省注协对陈荣一行的到访表示欢迎,并就四川注册会计师行业和协会发展现状等作了简要介绍。陈荣女士介绍了澳大利亚公共会计师协会的概况、会员发展和继续教育情况,并表示希望能在会员继续教育、领军人才培养、主任会计师培训等方面加强合作与交流。
图一:座谈会现场
图二:省注协秘书长易德鹤交流发言
图三:澳大利亚公共会计师协会中国首席代表陈荣交流发言